BPS

BRAND POSITIONING SURVEY

This short survey is designed to help us understand the heart of your brand, who you are, what you stand for, and how you want to be seen in the market. Whether you’re launching a new brand or refining an existing one, your responses will guide us in crafting a positioning strategy that sets you apart and connects with your ideal audience.

Let’s uncover what makes your brand unique.

1. Brand Essence

Short Answer: In one sentence, how would you describe your brand?

hiden

Short Answer: What do you want people to say about your brand when you’re not in the room?

hiden (copy)

Short Answer: What feeling should people associate with your brand?

2.⁠ ⁠Vision & Purpose

Paragraph: What’s the ultimate goal or vision of this brand?

hiden (copy) (copy)

Short Answer: What feeling should people associate with your brand?

2.⁠ ⁠Vision & Purpose (copy)

Paragraph: Why does this brand exist beyond making money?

2.⁠ ⁠Vision & Purpose (copy) (copy)

Paragraph: What change or impact are you trying to create?

3.⁠ ⁠Target Audience

Short Answer: Who is your ideal customer or client (demographics, psychographics)?

2.⁠ ⁠Vision & Purpose (copy) (copy) (copy)

Paragraph: What are they struggling with or looking for?

2.⁠ ⁠Vision & Purpose (copy) (copy) (copy) (copy)

Paragraph: What do you want them to think or feel when they see your brand?

Voice & personality

Short Answer: Tone of voice (e.g., professional, playful, empowering, calm)

Proof Goals &

4Voice & personality 2

Paragraph: Language or phrases we should avoid using?

5.⁠ ⁠Perception Goals

Short Answer: Three things you want your audience to always associate with your brand.

5.⁠ ⁠Perception Goals (copy)

Short Answer: Three things you want to avoid being associated with.

5.⁠ ⁠Perception Goals (copy) (copy)

Short Answer: Words, phrases, or hashtags that reflect your brand positioning?

6.⁠ ⁠Brand Positioning

Short Answer: Top 3 competitors or alternatives in the market.

6.⁠ ⁠Brand Positioning (copy)

Short Answer: What do you offer that they don’t?

4Voice & personality 2 (copy)

Paragraph: What’s your unique advantage or “secret sauce”?

7. Visual Identity & Style

Short Answer: Colors, design elements or styles that represent your brand.

7. Visual Identity & Style (copy)

Short Answer: Visual inspiration: any brands/designs you love?

Paragraph Text

Paragraph: Any cultural, symbolic, or community elements to include?

8. Proof & Credibility

Paragraph: Examples that prove your brand delivers results (e.g., testimonials, case studies).

8. Proof & Credibility (copy)

Paragraph: A powerful story about your brand’s journey or success?

Single Line Text

Short Answer: Types of content you envision (e.g., inspirational, educational, behind-the‑scenes).

Single Line Text (copy)

Short Answer: Existing phrases, taglines, or CTAs in use?

10. Legacy & Longevity

Paragraph: What does success look like for your brand in 3–5 years?

10. Legacy & Longevity (copy)

Paragraph: If your brand were a movement, what would it stand for?